Social
Established in 2012, 7 Leaves is a Southern California coffee and tea chain. In late 2023, I began working with them as they started more activations focused on speaking to their Hispanic consumers. To help launch their first holiday drink, a peppermint version of their popular House Coffee, I was tasked with creating a story that would introduce the new drink and speak to the Hispanic consumer base.
Inspired by the dramas of my childhood, telenovelas, I concepted and wrote the script for a story of 7 Leaves newest menu item that addressed the potential trepidation of changing a fan favorite.
Examples of the posts written for Ingram Micro’s LinkedIn profile.
Examples of the posts written for mophie’s Instagram.
