For mophie’s recent launch of their Snap line, I wrote the core message for the campaign, all the copy for the landing page, and subsequent assets. The goal was to educate consumers about our product’s compatibility with Apple’s MagSafe and the fact that Snap is also universally compatible. Essentially, I needed to convey the message that this product was for all smartphone users.

I used this core message as the main theme for all the accompanying hero assets like banners, emails, and paid ads.

Live landing page can be found here.